Marketing Solutions

Challenging “Drive By” as a Lead Source: Why Accurate Source Data is Vital to Your Lead Generation

One of the most important yet underappreciated elements of the senior living sales process is the identification of the original source of a lead. Did the prospect’s interest in your community originate from an ad in the local newspaper, a digital marketing campaign, an organic web search or a public seminar on a current senior living topic?

Knowledge is power and lead source information is crucial in optimizing the performance of both your integrated marketing strategy and your media budget allocation plan as measured in ROI.

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