Messaging

2020, Here We Come: Our Top Tips to Prepare You for the New Year

New Year calendar 2020

Holy holiday season, Batman! It seems like just yesterday we were writing our hot take on Senior Living Marketing Trends for 2019, and now we’re hanging lights, pulling out our ugly holiday sweaters and gearing up for the ball to drop on New Year’s Eve. It’s the time of year to look back fondly on the old year and make plans for the new, whether you’re focusing on personal goals or building your senior community’s occupancy.

“That’s Not What Your Girlfriend Says!” What Betty White and Snickers Teach Us About the Value of Brand Positioning Strategy

It’s that time of year again – Super Bowl weekend! We’re guessing that, like millions of Americans, you trotted out your favorite tailgate recipes, watched hours of breathless coverage and enjoyed seeing the advertising standouts during commercial breaks.

Breaking News for Your Marketing ROI: Next-Gen Message Targeting Just Changed the Game

You work diligently to create a cost-effective marketing plan that will boost your lead generation and improve your ROI. You make sure your strategy checks all the appropriate boxes.

Geographic market information? Check!

Consumer demographic data? Check!

Multi-channel media strategy? Check!

Value proposition? Check!

Key points of differentiation? Check!

Cross-Channel Messaging: Integrating Your Media Strategy for Success

As any marketing professor will tell you, resonant messaging, reach, frequency and targeted media are essential for any successful marketing strategy. Today, the media options for reaching the senior living market have become much more plentiful, due largely to the influence of technology and social media. And as a result, media decisions have become more complicated. Gone are the days when running a display ad in the local newspaper was the easy answer.

Dynamic Email Marketing for Better Customer Experience

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