Mystery Shopping

Knowledge Is Power: How Market Research Helps You Be and Stay Competitive

Investigor researching

If you’re a fan of The Simpsons, you may remember an episode where Homer’s neighbor, Ned Flanders, quits his job as a pharmaceutical salesman to pursue his dream of opening a store providing products exclusively for left-handed Springfieldians. Ned, who is left-handed himself, opens The Leftorium in the Springfield Mall and sees the business struggle for customers from day one.  

How Mini Market Assessments Safeguard Your Senior Living Investments

Yesterday's News: Keeping Up With Your Target Market and Competition

Some years ago, a popular television show called Early Edition shared the story of a man who got tomorrow’s newspaper, today. With it, he was able to save lives and make a positive difference in his community. Chances are, you know a few marketers, business professionals and entrepreneurs who wouldn’t mind being treated to an early edition once in awhile, and perhaps for less selfless desires. Staying one step ahead of the market – and the competition – is a constant struggle, no matter what business you find yourself in.

Building in a Competitive Market: How to Use Market Research to Your Advantage

What is one constant we can always rely on – besides taxes? Competition within business. Even if you manage to come up with a completely new, innovative service or product, it’s only a matter of time before someone comes along to challenge your offering. Staying on top of what’s happening in your industry is a crucial part of remaining relevant.

Knowledge Is Power: How and Why You Should Mystery Shop Your Team

How Market Research Creates a Strong, Differentiated Brand

Subscribe to RSS - Mystery Shopping