New Year

Senior Living Marketing Trends for 2019 and Beyond

2019 in balloons with confetti

Happy New Year! It’s time to start making resolutions, finalizing plans and dreaming of everything ahead of us in 2019. While you’re welcoming the post-holiday rush to your communities and planning this year’s schedule for growing your business, take some time to think about marketing strategy, too. Are your messages as strong as possible? Are you achieving the distribution reach you’re hoping for? What can you be doing to ensure your marketing dollars are working as hard as possible? What are the hot trends for senior living marketing?

Tying Digital Touch Points into Your 2017 Marketing Plan

There’s a reason why many organizations and businesses rely on marketing plans that lean heavily on more “traditional” tactics, such as print, radio, television and word of mouth, to generate results. These methods, while traditional, are still very effective! Today’s seniors may be more tech savvy than any seniors before them, but they are still some of the top consumers of traditional media, and move into new technologies slower than other demographics.

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