Online Marketing

3 Ways to Grow Your Senior Living Community Using Social Media

Digital Marketing Has Totally Changed Strategy. Have You Updated Yours?

Digital (online) marketing is evolving and growing in importance every day. It has become a major force in business-to-consumer strategy and is now outpacing more traditional marketing approaches in performance and results.

Experts say that for those of us who operate in the senior living and senior care world, we have a simple choice – keep up with progress or fall behind.

Google’s “FRED” – What You Need to Know for Breakthrough SEO in 2017

Digital Event Marketing: An Integrated Approach

Why Maintaining Your Local Listings Matters

CRM Integration for Seamless Lead Follow Up

The Power of “UX”: How User Experience Techniques Can Transform Your Website and Boost Your Leads

Does your website provide your prospective customers with the most pleasant user experience possible? Does it connect with them on a human emotional level and create a positive vibe about your senior living community? Does your site have the “curb appeal” and visual connectivity that effectively represents the vitality of your brand? Is it easy for prospects to navigate around your site and locate the information they are seeking? Does your content focus on what your customers truly value, and does it provide them with useful information and effective solutions to their problems?

Seven New Tactics to Power Your Community’s Growth

Integrated Marketing Series: “Supercharge Your Marketing Results with Meaningful Content Tailored for Context” (Article 3 of 6)

Doug Kessler, co-founder of Velocity, B2B marketing agency says, “Traditional marketing talks at people. Content marketing talks with them. Traditional marketing is focused on direct advertising in a bid to grab the attention of an audience for a brief span of time. However, content marketing is a technique used to attract and engage an audience for the long term by providing them with information of real value.”

Integrated Marketing Series: Mix Your Media Channels, but NEVER YOUR MESSAGE! (2 of 6)


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