Public Relations

Frequency or Reach – Deciding Based On Your Campaign's Goals

Any time you set out to create and run a marketing, public relations, or media campaign, you likely have a big picture idea of what you want to accomplish. Increase your prospective customer base, boost your sales, increase visibility and strengthen customer loyalty are all worthwhile goals of any such campaign, and many well-executed campaigns will hit the mark in several of these areas.

Sharing the Stories Your Audience Wants to Hear

Public relations (PR) is sometimes seen as the “spin” creator for many companies. A lot of people see the practice of public relations as a way to put a certain spin on a story in order to use it to your benefit, even if it may not really be a positive story, or to take a negative story and put it in the best light possible. For that reason, lots of people also have misconceptions about PR as a practice, what it can do, how it should be used and how PR professionals do their jobs. It definitely gets a bad rap sometimes!

Understanding and Leveraging the Value of Hyperlocal News

Everywhere you look, experts are touting the importance of focusing on digital and online when it comes to your organization’s media and public relations efforts. By and large, given today’s media landscape, that’s a smart strategy. It’s true that the public relations world has changed drastically over the last decade or so, and much of that change has come about thanks to the proliferation of the internet.

Selling Your Story: Developing Compelling PR

You know as well as anyone that your community, from the residents and their families to the staff, is chock full of great stories worth telling. You probably hear them nearly daily, in fact. From the resident who breaks records in his or her chosen sport and the family who donates generously to your annual holiday drive to the employee who goes above and beyond every single day without seeking any recognition, there’s a treasure trove of anecdotes you probably wish others could hear.

Finding Stories Where They Are

Running a senior living community involves countless processes and pieces, all of them moving in tandem. Ensuring your dining is up to par is a huge task. So is creating quality programming and drawing in residents to attend. And don’t even get started on safety, health and wellness! All of these are critical pieces, and everything needs to operate like a well-oiled machine in order for the community to succeed.

Is Your Public Relations Plan Integrated?

Too often, an organization’s marketing, media relations, public relations, sales and content strategies exist in their own defined silos. At times, keeping things compartmentalized makes them easier to handle, but when it comes to building an effective organization-wide marketing strategy, “compartmentalization isn’t the best method,” says Taigen Thorne, Sage Age’s Director of Public Relations and Media.

Integrated Marketing Series: What is Integrated Marketing? (1 of 6)

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