Refreshing Your Brand for Better Results

When you consider the way your community is perceived by the public, both in terms of prospective customers as well as your broader audience, it’s your brand you’re thinking about. “Brand” can seem like a nebulous concept, but in general, a good way to frame it is this: it’s what comes to mind (and to heart!) when your name is mentioned.

A brand has a lot of different parts, and the word “brand” is often used interchangeably to mean many different things, which is why it can sometimes be hard to have a clear discussion about it!

Getting the A-Game out of Your A-Team: Sales Recruitment & Training Tips (Part 1 of 2)

Having the right people to sell the value and advantages of your community is a key ingredient for successful growth. Training them in the latest best-practice selling protocols to optimize their success is another.

In this article, we’ll look at what key traits you should seek when hiring sales personnel. In Part 2, we’ll examine the tools and best practices for training in order to optimize their success and provide you with the greatest return on your sales department investment.

Integrated Marketing Series: How Managing Your Sales Funnel Efficiently Will Improve Your Results (Part 6 of 6)

The sales funnel provides us with a useful visual representation of how the sales process operates. It depicts the steps by which prospective buyers are identified and then vetted, with the qualified prospects separated out from those with less sales potential. The higher potential prospects are then engaged by the organization in a variety of ways designed to make the sale and convert leads to residents.

Integrated Marketing Series: “Supercharge Your Marketing Results with Meaningful Content Tailored for Context” (Article 3 of 6)

Doug Kessler, co-founder of Velocity, B2B marketing agency says, “Traditional marketing talks at people. Content marketing talks with them. Traditional marketing is focused on direct advertising in a bid to grab the attention of an audience for a brief span of time. However, content marketing is a technique used to attract and engage an audience for the long term by providing them with information of real value.”

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