sales

Your Closet Isn’t Big Enough to Hold My Pain: New Insights into Successful Senior Living Sales

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As Vice President of Consulting for Sage Age and author of Sage Age's popular GROW sales training, Deborah Potter does a lot of traveling to senior living communities. “I spend countless hours watching professionals in our industry sell, and countless hours learning and GROWing with them during their sales training,” she says. “I’ve noticed that I sometimes leave GROW sessions with the feeling that, although we’ve brought improvement to the senior living sales process, we have a great opportunity before us to make it even better.”

Grow Your Occupancy, Your Community and Yourself

Plant growing out of the ground

Success, as we all know, is something that must be cultivated year after year. Think of a pro baseball scout searching for the best new recruits for his team. After he identifies a worthy recruit, he develops and nurtures the relationship until, finally, the new star player signs with the team. Success! But the scout can’t sit back and rest on his laurels ... he’s got to be back on the move, scouting for the next potential signee. 

Get Your (Sales) Motor Running: Introducing Road to Ready

Road with a starting line

If your community made New Year’s resolutions at the turn of 2019, we’re guessing that “increase occupancy and lead conversion rates”' topped your list. As the senior living marketplace becomes more saturated and competitive, communities are being forced to re-look at how they market to and capture leads in an increasingly diversified society.

Integrated Marketing Series: How Integrated Marketing Can Boost Your Sales Conversions and Occupancy (Part 3 of 3)

5 Hot Senior Living Growth Strategies for 2018

Precision Persona Marketing: How Buyer DNA Drives Senior Living Sales

We all know the first rule of marketing: Know Thy Customer!

Sage Age Strategies prides itself in gathering information on every detail of customers and their buying habits. Our focus is to understand the customer at the granular level with research techniques that identify the basic DNA of prospects and buyers.

Focus Groups: The Secret Weapon for Resonant Messaging

Does Your Sales Culture Reflect Your Organization's Core Values?

Do some research about how to grow as a company and organization, and you’re bound to come across more than a few articles on culture and company core values – probably pretty quickly! Not only is company culture a buzzy phrase these days, it also does matter, and in a pretty big way. Things like company values, mission statement, core pillars and culture are all part of the essence that makes up the soul of your organization.

Google Phantom Updates: Are You Ready?

Smart Market Research for Strategic Expansion

For most successful businesses, market research is a cornerstone of their business strategy. It influences and informs everything from marketing strategy and advertising budgets to sales efforts and service decisions. In a world where too many businesses rely on bureaucratic hierarchy, “gut” feelings, hunches and egos to make critical business decisions, market research stands apart as a data-driven, objective, factual bedrock on which to base your organization’s plan of action.

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