sales training

Developing Effective Marketing Plans and Budgets

Pieces of a puzzle

There’s an old Yiddish saying that goes “We make plans and God laughs.” While that may seem a bit of a heavy way to start out a blog post about marketing, we think it’s pretty appropriate when you’re talking about the senior living space – specifically, when it comes to developing an effective marketing plan that also aligns with a marketing budget. 

Grow Your Occupancy, Your Community and Yourself

Plant growing out of the ground

Success, as we all know, is something that must be cultivated year after year. Think of a pro baseball scout searching for the best new recruits for his team. After he identifies a worthy recruit, he develops and nurtures the relationship until, finally, the new star player signs with the team. Success! But the scout can’t sit back and rest on his laurels ... he’s got to be back on the move, scouting for the next potential signee. 

How Sage Age Consulting Services Help You Be Profitable in Today’s Competitive Market

Talk bubbles

In the 1989 film Field of Dreams, the character of Ray Kinsella takes a leap of faith against all odds and builds a baseball diamond based on a whispered promise: “If you build it, he will come.”His belief pays off as the ghosts of famous baseball player Shoeless Joe Jackson and others come to play ball, and the movie ends with the promise of Ray’s success and happiness.

Generating Advances Through Stages of Readiness for Change (Part 3 of 3)

In Part 1 of our series on Prospect-Centered SellingSM, we discussed the current senior living sales environment, why the conventional wisdom on sales is very limiting, and the basic concept behind Prospect-Centered SellingSM – an evidence-based process developed by One On One founder and CEO David Smith, which has proven effective in achieving much improved “tour to sale” rates.

The Customer Service Imperative: Is Your Team Helping or Hurting Your Occupancy?

As any savvy marketer will tell you, “word of mouth” is free and remains the most credible and influential form of advertising in the business world today. Now, traditional word of mouth has been made exponentially more powerful by social media with its instantaneous nature and large scale sharing capabilities.

If you weren’t focused on the importance of word of mouth advertising before, you should be now.

Creating Conversions: How Best-Practice Sales Training Improves Your Sales and Builds Census

Senior Living Sales: Tips for Achieving Measurable Sales Success

Business Success

Many senior living leaders today hear the familiar refrain from their sales people that “they don’t have any hot leads.” But are “hot leads” more a matter of attitude or reality? And are hot leads a result of effective sales preparation and process or are they simply a matter of luck and the good fortune of being in the right place at the right time?

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