Senior living

Location, Location, Location! How Geotargeting Boosts Leads in Senior Living

5 Proven Engagement Marketing Strategies that Boost Senior Living Leads

Precision Persona Marketing: How Buyer DNA Drives Senior Living Sales

We all know the first rule of marketing: Know Thy Customer!

Sage Age Strategies prides itself in gathering information on every detail of customers and their buying habits. Our focus is to understand the customer at the granular level with research techniques that identify the basic DNA of prospects and buyers.

Opening the Heart: Why Emotionally Evocative Messaging Works for Senior Living Communities

As we’ve noted previously in our senior living blog, the emotional environment in which your message to older Americans is presented can be essential to its success. In fact, creating an emotional connection can make or break how your information is received, processed and responded to by senior audiences.

Does your messaging establish the correct mood and tone? Is it positive, hopeful and inspiring? Do the words and visuals resonate with what your prospects aspire to achieve? Does it evoke the desired emotional response?

SMASH the Barriers to Your Website Performance and Kick Down the Door to Success!

Building Your Referral Source Relationships Will Boost Your Census

In the senior living space, referral sources are traditionally the second most frequent source of referrals after friends and family. Research data indicates that referred individuals are more likely to become residents and are typically more cost-efficient to cultivate than unreferred prospects.

Therefore, the identification and cultivation of referral sources should be a high priority for an any growth-focused senior living or senior care provider today.

Breaking News for Your Marketing ROI: Next-Gen Message Targeting Just Changed the Game

You work diligently to create a cost-effective marketing plan that will boost your lead generation and improve your ROI. You make sure your strategy checks all the appropriate boxes.

Geographic market information? Check!

Consumer demographic data? Check!

Multi-channel media strategy? Check!

Value proposition? Check!

Key points of differentiation? Check!

Answering the Call – To Action, That Is!

You’ve just created the perfect ad or you’ve written a wonderfully informative blog. So, you’re done, right? All you have to do now is sit back and wait for the phone to start ringing or the emails to come pouring in.

Well, not quite. If you’re not adding a carefully crafted Call to Action (CTA) at the end of your marketing masterpiece – one that’s as compelling as your key messaging and useful content – you’re very likely hurting your response!

How to Get MORE Out of Your Email Database

It’s Our Time to Shine with Our Senior Living Partners!

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