Senior living

Frequency or Reach – Deciding Based On Your Campaign's Goals

Any time you set out to create and run a marketing, public relations, or media campaign, you likely have a big picture idea of what you want to accomplish. Increase your prospective customer base, boost your sales, increase visibility and strengthen customer loyalty are all worthwhile goals of any such campaign, and many well-executed campaigns will hit the mark in several of these areas.

Does Your Sales Culture Reflect Your Organization's Core Values?

Do some research about how to grow as a company and organization, and you’re bound to come across more than a few articles on culture and company core values – probably pretty quickly! Not only is company culture a buzzy phrase these days, it also does matter, and in a pretty big way. Things like company values, mission statement, core pillars and culture are all part of the essence that makes up the soul of your organization.

Google Phantom Updates: Are You Ready?

Tracking ROI for Decision Making and Resource Allocation

As senior living community leaders, many factors come into play when we make decisions, big or small. We have to weigh the thoughts and opinions of our fellow team members, and potentially board members, depending on where you work. Considering the views of our residents and their families is also key, and of course we all have our own personal experience and beliefs to draw upon.

Market Research Series: Staying Competitive and Optimizing Your Offering

Market Research Series: Location, Location, Location – Demand-Driven Market Identification

Smart Market Research for Strategic Expansion

For most successful businesses, market research is a cornerstone of their business strategy. It influences and informs everything from marketing strategy and advertising budgets to sales efforts and service decisions. In a world where too many businesses rely on bureaucratic hierarchy, “gut” feelings, hunches and egos to make critical business decisions, market research stands apart as a data-driven, objective, factual bedrock on which to base your organization’s plan of action.

Creating Senior-Centric Design: Color, Contrast & Sizing

Our Senior Living Consulting Expertise Continues to Grow!

We Are Pleased to Welcome Jennifer Lottis, Senior Living Marketing & Sales Consultant

Our professional staff is growing yet again with the addition of Jennifer Lottis. As a consultant, Jennifer will serve the marketing and sales needs of our growing numbers of client-partners in the senior living and senior care industry – our company’s exclusive focus.

Using Market Research to Laser Target Your Demographic Audience

You and your team work hard every single day to provide a valuable service to your residents and their loved ones. Whether that means investing in updating your property, hiring the best activity leaders the market has to offer or partnering with local culinary experts to make your dining experience second to none, it all requires a considerable effort, not only in money but in time and energy and brainpower.

Pages

Subscribe to RSS - Senior living