Knowledge is power. And applied knowledge is most powerful.
For today’s busy senior living leaders who are focused on the day-to-day, it can be a challenge to stay current on the industry’s best business practices and latest innovations – and tools that can make a meaningful difference in the success of your organization.
Introducing the Latest Additions to Our Award-Winning Team
Sage Age Strategies is proud to present the newest members of our professional team to serve your strategic growth needs even more effectively. All havejoined us in the past quarter and are already making significant contributions to our ever-growing list of senior living and senior care client-partners.
At one time, traditional marketing was all that was needed to grow a thriving senior community. Most senior living providers simply relied on the advertising methods they were used to: print, direct mail, television and radio.
Every basic marketing course teaches the importance of the “marketing mix” as designated by the Four Ps: product, place, price and promotion. Simply speaking, marketing is about providing your prospective customers with the right product at the right place at the right price at the right time.
We all know that personal engagement is a key ingredient for effective lead generation in the senior living space. The connectivity of your content and how it resonates with your prospects’ needs and life circumstances is a priority whether your target audience is older Americans, adult children or senior living referral sources.
We all know the first rule of marketing: Know Thy Customer!
Sage Age Strategies prides itself in gathering information on every detail of customers and their buying habits. Our focus is to understand the customer at the granular level with research techniques that identify the basic DNA of prospects and buyers.
As we’ve noted previously in our senior living blog, the emotional environment in which your message to older Americans is presented can be essential to its success. In fact, creating an emotional connection can make or break how your information is received, processed and responded to by senior audiences.
Does your messaging establish the correct mood and tone? Is it positive, hopeful and inspiring? Do the words and visuals resonate with what your prospects aspire to achieve? Does it evoke the desired emotional response?
In the senior living space, referral sources are traditionally the second most frequent source of referrals after friends and family. Research data indicates that referred individuals are more likely to become residents and are typically more cost-efficient to cultivate than unreferred prospects.
Therefore, the identification and cultivation of referral sources should be a high priority for an any growth-focused senior living or senior care provider today.