Senior living

Hurricane’s a’Comin’: Communicating During a Natural Disaster

Time Flies When You’re Focused on Success

36 anniversary plus logo

Happy birthday to us,

Happy birthday to us,

Happy birthday, dear Sage Age…

It’s hard to believe it, but on August 3, we will be celebrating our 36th birthday. And boy, oh boy, the world looks a lot different than it did when we opened our doors in 1983.

Back then The A-Team and Mama’s Family were on our televisions, and “Every Breath You Take” and “Africa” were topping the charts. Acid-washed jeans, big shoulder pads, crimped hair and punk rock chic could be found in just about everyone’s closet. 

3 Quick Optimization Tips to Maximize Your PPC Campaigns

Words flying out of a textbook

Have you ever wondered how Google and Facebook became the behemoths that they are today? Particularly since they don’t really, well, sell anything? The answer is ... drumroll, please ... ad revenue. Everything these companies provide is free to use because they make their money using the information they collect to help other companies advertise directly to you.

How Surveys and Focus Groups Help You Predict Your Resident’s Needs

Filling out a survey

Wouldn’t being a mind reader be great, particularly in a business setting? Think about it: being able to know exactly what prospects want from a senior living community without any guesswork. Knowing immediately how satisfied (or not) your residents, partners and staff are. Getting visitors’ real impressions of your community instead of what they say to your face. Sure, some of the things you hear would be startling at first. But in time, you’d start hearing “how did you know this is exactly what we wanted/needed?” from current and future residents. 

Introducing the Newest Members of our Exceptional Professional Team: Meet Theresa Rich, Amber Bockman and Brittany Dorner!

Photo of Theresa Rich

We’re growing again at Sage Age Strategies and excited to introduce you to the latest members of our outstanding team of senior living growth experts. All have joined us recently and are already making significant contributions to our ever-growing list of senior living and senior care client-partners nationwide. 

Theresa Rich, Account Manager

Theresa recently joined the Sage Age family from GlynnDevins, Inc. and will be devoting her substantial talents to our clients in the key role of Account Manager. 

Grow Your Occupancy, Your Community and Yourself

Plant growing out of the ground

Success, as we all know, is something that must be cultivated year after year. Think of a pro baseball scout searching for the best new recruits for his team. After he identifies a worthy recruit, he develops and nurtures the relationship until, finally, the new star player signs with the team. Success! But the scout can’t sit back and rest on his laurels ... he’s got to be back on the move, scouting for the next potential signee. 

When Is It Time to Rebrand?

Color wheel

Hands up: how many of you out there are still wearing disco leisure suits? 

While you may still have one of those bad boys hanging up in a closet somewhere (hey – it’s a great Halloween costume), we doubt that any of you are Saturday Night Fever-ing it on a regular basis. That’s because you know that what was once fashionable and cutting-edge is now dated, passé and even laughable. 

And what’s true for personal fashion is true for company brands as well. 

How Sage Age Consulting Services Help You Be Profitable in Today’s Competitive Market

Talk bubbles

In the 1989 film Field of Dreams, the character of Ray Kinsella takes a leap of faith against all odds and builds a baseball diamond based on a whispered promise: “If you build it, he will come.”His belief pays off as the ghosts of famous baseball player Shoeless Joe Jackson and others come to play ball, and the movie ends with the promise of Ray’s success and happiness.

Knowledge Is Power: How Market Research Helps You Be and Stay Competitive

Investigor researching

If you’re a fan of The Simpsons, you may remember an episode where Homer’s neighbor, Ned Flanders, quits his job as a pharmaceutical salesman to pursue his dream of opening a store providing products exclusively for left-handed Springfieldians. Ned, who is left-handed himself, opens The Leftorium in the Springfield Mall and sees the business struggle for customers from day one.  

Is Traditional Advertising Dead?

Stack of newspapers

Short answer: No. 

Please excuse our slightly off-the-cuff response, but this question is something we hear (or read) every single day since we’re in the marketing business. There are countless articles out there touting the demise of traditional advertising and why xyz strategy should be your new golden child. 

While these articles have kernels of truth, many of them are missing a very important point: tactical advertising, just like other trends, is a pendulum. It may swing heavily one way, but that doesn’t mean it won’t swing back the other way sooner or later.

Pages

Subscribe to RSS - Senior living