Senior Living Industry

Frequency or Reach – Deciding Based On Your Campaign's Goals

Any time you set out to create and run a marketing, public relations, or media campaign, you likely have a big picture idea of what you want to accomplish. Increase your prospective customer base, boost your sales, increase visibility and strengthen customer loyalty are all worthwhile goals of any such campaign, and many well-executed campaigns will hit the mark in several of these areas.

Does Your Sales Culture Reflect Your Organization's Core Values?

Do some research about how to grow as a company and organization, and you’re bound to come across more than a few articles on culture and company core values – probably pretty quickly! Not only is company culture a buzzy phrase these days, it also does matter, and in a pretty big way. Things like company values, mission statement, core pillars and culture are all part of the essence that makes up the soul of your organization.

Tips For Devising An Integrated Media Plan

The senior living industry is, at its core, all about relationships. You develop deep and meaningful relationships with your residents, most of all, as you meet them, bring them into your community, learn from them, help them enjoy their lives to the fullest, witness them change over the years, and much more. Beyond that, you develop relationships with your residents’ family and friends, who may often stop by to visit and become part of your larger community.

The Price is Right, Part 2: Lucrative Pricing Strategies

A few months ago, we shared our thoughts on the challenges and benefits of implementing a competitive pricing strategy at your community. We all know that senior living is not a small expense, and can often be one of the priciest things an individual buys in their lifetime. It’s not just rent: it includes life enriching opportunities, health services and a lot more. While it’s fair to say that, at good communities such as yours, buyers get what they pay for, it’s still important that we, as marketers, understand the buyer’s perspective.

Google Phantom Updates: Are You Ready?

Tracking ROI for Decision Making and Resource Allocation

As senior living community leaders, many factors come into play when we make decisions, big or small. We have to weigh the thoughts and opinions of our fellow team members, and potentially board members, depending on where you work. Considering the views of our residents and their families is also key, and of course we all have our own personal experience and beliefs to draw upon.

Market Research Series: Implementing Strategic Recommendations

We’ve spent a considerable amount of time sharing our ideas and insight into why market research makes sense for virtually every business, no matter what your challenge. At this point, we hope we’ve at least piqued your curiosity!

Market research, when done right, can do a lot: whether it’s identifying demand for a new product or service, projecting possible revenue, predicting the future market landscape or helping you uncover ways to improve, smart market research is a powerful way to create a successful roadmap for your community’s future.

Smart Market Research for Strategic Expansion

For most successful businesses, market research is a cornerstone of their business strategy. It influences and informs everything from marketing strategy and advertising budgets to sales efforts and service decisions. In a world where too many businesses rely on bureaucratic hierarchy, “gut” feelings, hunches and egos to make critical business decisions, market research stands apart as a data-driven, objective, factual bedrock on which to base your organization’s plan of action.

Sage Age Strategies Named Judge for Annual National Mature Media Awards

It is with great pride that Sage Age Strategies has accepted the invitation to be a judge in the “Digital Media” category for the 2016 National Mature Media AwardsSM competition.

This annual competition, which is now in its 25th year, is the nation’s largest awards program recognizing the best marketing, communications, educational materials and programs for older adults.

Keep It Clean: Focus on Clutter-Free Design

For many industries, design has gone from a sole department, and even an afterthought, to an extremely critical part of the overall business strategy. It’s no longer enough to make a design that works; consumers are judging products and services on new and different criteria, and having a design that moves them can go a long way in making a positive impression and, ultimately, making the sale.

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