Happy New Year! It’s time to start making resolutions, finalizing plans and dreaming of everything ahead of us in 2019. While you’re welcoming the post-holiday rush to your communities and planning this year’s schedule for growing your business, take some time to think about marketing strategy, too. Are your messages as strong as possible? Are you achieving the distribution reach you’re hoping for? What can you be doing to ensure your marketing dollars are working as hard as possible? What are the hot trends for senior living marketing?