Seniors

Paper or Pixels? Why Going “Old School” with Your Surveys Can Pay Off in Today’s Digital World

Computer workstation set up

We don’t need to tell you how important surveys are to the senior living business – and to business in general. They’re a great, fast and fairly affordable way to collect data from your leads as well as your current residents. You get the benefit of verbatim responses and the satisfaction of solid info from real people. Now comes the difficult part: how can you get your residents, leads and everyone else to actually respond to your surveys?

Your Closet Isn’t Big Enough to Hold My Pain: New Insights into Successful Senior Living Sales

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As Vice President of Consulting for Sage Age and author of Sage Age's popular GROW sales training, Deborah Potter does a lot of traveling to senior living communities. “I spend countless hours watching professionals in our industry sell, and countless hours learning and GROWing with them during their sales training,” she says. “I’ve noticed that I sometimes leave GROW sessions with the feeling that, although we’ve brought improvement to the senior living sales process, we have a great opportunity before us to make it even better.”

Trust, But Verify: How Demand Analysis Helps Back Up Your Gut

Completing survey

We all know someone who’s always coming up with ideas for the next big business venture, product line or creative endeavor, and they’re all good ideas. The thing is, your idea guy may be incredibly successful, with all those ideas coming to fruition in big ways, or he may be one who rushes off unprepared and is only successful part of the time … if at all. So what’s the difference between the two types? What makes one guy successful and the other guy not so much?

Hurricane’s a’Comin’: Communicating During a Natural Disaster

Time Flies When You’re Focused on Success

36 anniversary plus logo

Happy birthday to us,

Happy birthday to us,

Happy birthday, dear Sage Age…

It’s hard to believe it, but on August 3, we will be celebrating our 36th birthday. And boy, oh boy, the world looks a lot different than it did when we opened our doors in 1983.

Back then The A-Team and Mama’s Family were on our televisions, and “Every Breath You Take” and “Africa” were topping the charts. Acid-washed jeans, big shoulder pads, crimped hair and punk rock chic could be found in just about everyone’s closet. 

Top Social Channels for Seniors Age 65+

Senior using cell phone and social media

You know that old stereotype that says senior citizens can’t technology? Well, it’s time to toss that cliché out the browser window. For some time now, seniors have been taking the Internet by storm and are becoming nearly as active as those dang kids. #whoknew? It’s really not that much of a surprise, though, if you take a look around online and IRL*. Practically everyone these days has a smartphone in their hand, and seniors are no exception. After all, we’re talking about mostly Boomers here.

When Is It Time to Rebrand?

Color wheel

Hands up: how many of you out there are still wearing disco leisure suits? 

While you may still have one of those bad boys hanging up in a closet somewhere (hey – it’s a great Halloween costume), we doubt that any of you are Saturday Night Fever-ing it on a regular basis. That’s because you know that what was once fashionable and cutting-edge is now dated, passé and even laughable. 

And what’s true for personal fashion is true for company brands as well. 

Is Traditional Advertising Dead?

Stack of newspapers

Short answer: No. 

Please excuse our slightly off-the-cuff response, but this question is something we hear (or read) every single day since we’re in the marketing business. There are countless articles out there touting the demise of traditional advertising and why xyz strategy should be your new golden child. 

While these articles have kernels of truth, many of them are missing a very important point: tactical advertising, just like other trends, is a pendulum. It may swing heavily one way, but that doesn’t mean it won’t swing back the other way sooner or later.

“That’s Not What Your Girlfriend Says!” What Betty White and Snickers Teach Us About the Value of Brand Positioning Strategy

It’s that time of year again – Super Bowl weekend! We’re guessing that, like millions of Americans, you trotted out your favorite tailgate recipes, watched hours of breathless coverage and enjoyed seeing the advertising standouts during commercial breaks.

How Storytelling is Boosting Engagement and Sales in Senior Living Today

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