“That’s Not What Your Girlfriend Says!” What Betty White and Snickers Teach Us About the Value of Brand Positioning Strategy

It’s that time of year again – Super Bowl weekend! We’re guessing that, like millions of Americans, you trotted out your favorite tailgate recipes, watched hours of breathless coverage and enjoyed seeing the advertising standouts during commercial breaks.

How Storytelling is Boosting Engagement and Sales in Senior Living Today

Why Paid Search and Paid Social Are Worth the Investment for Senior Living Communities Today

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