Ring In the New: Digital Tactics We’re Excited About for 2020

Developing Effective Marketing Plans and Budgets

Pieces of a puzzle

There’s an old Yiddish saying that goes “We make plans and God laughs.” While that may seem a bit of a heavy way to start out a blog post about marketing, we think it’s pretty appropriate when you’re talking about the senior living space – specifically, when it comes to developing an effective marketing plan that also aligns with a marketing budget. 

YMMV: Chasing the Dragon of Keyword Ranking

Google bubble

Do any of these phrases sound familiar to you?​​

“I searched senior living and my town and our community came up as the third listing, not the first!”

“Why I am doing so great in certain keyword rankings, but I’m lower in the listing in others?”

“We’ve paid to put all these keywords in our website and our advertisements, but we’re still not #1 when we search for them. What gives?”

Why Your Senior Living Community Needs a Certified Google Partner Today

Google’s “FRED” – What You Need to Know for Breakthrough SEO in 2017

5 Marketing Plan “Must Haves” for 2016: Tips for Creating a Marketing Budget Built for Success (Part 2 of 2)

In Part 1 of our blog, we reviewed several effective ways for developing a performance-based budget plan for the coming year. In Part 2, we will focus on marketing plan budget “Must Haves” for 2016 (i.e. those strategy components that are considered “mission critical” for optimizing your community’s success over the next year).

5 Essential “Must Haves” for 2016

1. Mobile Accessibility – In today’s marketplace, growth-focused communities must have a strong mobile presence. If you do not, you will stunt your own growth.  

7 Hot Content Tips for a Page One Search Ranking

Today, search engine optimization (SEO) algorithms continue to evolve and technology is playing an ever-increasing role in our digital world. For senior living leaders, it can be difficult to keep track of what is most important for maximizing your brand and connections with prospective customers.

SEO Benefits of One Site vs. Multiple Sites

Developing an SEO strategy that optimizes both your brand and community locations in the Search Engine Results Page (SERP) is paramount to your company’s digital marketing success. Whether your company operates three communities or 50+ communities, it’s important that you implement an SEO strategy that allows you to maximize your visibility and rankings in the SERP.

SEO 2014: Tips for Optimizing Your Community’s Online Success!

By now you’ve probably heard the SEO-related saying, “If you’re not on Page One, you don’t exist!” While the statement seems rather harsh, it is supported by independent web search analysis findings. In today’s culture of instant gratification and busy people on the run, most web shoppers simply don’t take the time to look beyond the first page of their web search.

Google Hummingbird: Finding the Nectar in the New SEO Algorithm

Google Hummingbird SEO Update

Google’s new “Hummingbird” SEO algorithm is a game changer for senior living communities seeking to achieve “Page One” search rankings to keep themselves visible and relevant in today’s competitive eldercare marketplace. Why is understanding how the new search engine optimization process works so important to you?  Simply because consumer web search studies indicate that if your community does not appear on the first page of a web search, you essentially don’t exist!


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