social media

Our Sage Age Social Media Takeover: What We Learned and What Senior Living Communities Can Use

Integrated Marketing Series: What Is Integrated Marketing? (Part 1 of 3)

Integrated Marketing Series: What Is Integrated Marketing? (Part 1 of 3)

If you are like most senior living communities today, you have a website presence that serves as a first point of contact for prospects seeking information about your community. You probably also engage in a variety of advertising, public relations, sales and special promotional initiatives.

Growth-centered senior living communities have now found that using a combination of traditional and digital (online) media channels can create a more productive platform for engaging potential customers and achieving better business results.

Why Paid Search and Paid Social Are Worth the Investment for Senior Living Communities Today

After the Facebook Hearings: What Senior Living Providers Should Know About Social Media Today

5 Hot Senior Living Growth Strategies for 2018

Top Reasons Senior Living Communities Should Blog in 2018

3 Ways to Grow Your Senior Living Community Using Social Media

Digital Marketing Has Totally Changed Strategy. Have You Updated Yours?

Digital (online) marketing is evolving and growing in importance every day. It has become a major force in business-to-consumer strategy and is now outpacing more traditional marketing approaches in performance and results.

Experts say that for those of us who operate in the senior living and senior care world, we have a simple choice – keep up with progress or fall behind.

Cross-Channel Messaging: Integrating Your Media Strategy for Success

As any marketing professor will tell you, resonant messaging, reach, frequency and targeted media are essential for any successful marketing strategy. Today, the media options for reaching the senior living market have become much more plentiful, due largely to the influence of technology and social media. And as a result, media decisions have become more complicated. Gone are the days when running a display ad in the local newspaper was the easy answer.

Yesterday's News: Keeping Up With Your Target Market and Competition

Some years ago, a popular television show called Early Edition shared the story of a man who got tomorrow’s newspaper, today. With it, he was able to save lives and make a positive difference in his community. Chances are, you know a few marketers, business professionals and entrepreneurs who wouldn’t mind being treated to an early edition once in awhile, and perhaps for less selfless desires. Staying one step ahead of the market – and the competition – is a constant struggle, no matter what business you find yourself in.

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