Stories

How Storytelling is Boosting Engagement and Sales in Senior Living Today

Sharing the Stories Your Audience Wants to Hear

Public relations (PR) is sometimes seen as the “spin” creator for many companies. A lot of people see the practice of public relations as a way to put a certain spin on a story in order to use it to your benefit, even if it may not really be a positive story, or to take a negative story and put it in the best light possible. For that reason, lots of people also have misconceptions about PR as a practice, what it can do, how it should be used and how PR professionals do their jobs. It definitely gets a bad rap sometimes!

Finding Stories Where They Are

Running a senior living community involves countless processes and pieces, all of them moving in tandem. Ensuring your dining is up to par is a huge task. So is creating quality programming and drawing in residents to attend. And don’t even get started on safety, health and wellness! All of these are critical pieces, and everything needs to operate like a well-oiled machine in order for the community to succeed.

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