Strategy

Sage Age Strategies, a National Senior Living Strategic Marketing and Growth Firm, Welcomes Senior Consultant to Leadership Team

Deanna Ziemba headshot

MONTOURSVILLE, Pa. – Sage Age Strategies’ Founder and CEO Faith Ott recently announced that Senior Living Executive Deanna Ziemba has joined the Sage Age Team as Senior Consultant.

“Deanna will provide valuable strategic expertise, operational insight and guidance to both our client-partners and the Sage Age team,” says Ott. “She has a reputation for netting extraordinary results. She is a tremendous asset to the team.”

Developing Effective Marketing Plans and Budgets

Pieces of a puzzle

There’s an old Yiddish saying that goes “We make plans and God laughs.” While that may seem a bit of a heavy way to start out a blog post about marketing, we think it’s pretty appropriate when you’re talking about the senior living space – specifically, when it comes to developing an effective marketing plan that also aligns with a marketing budget. 

Developing a Prospect-Motivating, Lead-Nurturing Strategy and Email Automation Campaign

Wouldn’t it be nice if you could press a button and all the prospects in your lead pipeline would automatically receive strategic, engaging and relevant messages from you? We know speaking to prospects, giving them personal tours and motivating them to move in can be fun and rewarding – but to do those things, you first have to get leads on the phone or on your campus. It’s the “staying in front of them until they’re ready to purchase” part that can be frustrating and take you away from prospects who are closer to making a purchase decision. 

“That’s Not What Your Girlfriend Says!” What Betty White and Snickers Teach Us About the Value of Brand Positioning Strategy

It’s that time of year again – Super Bowl weekend! We’re guessing that, like millions of Americans, you trotted out your favorite tailgate recipes, watched hours of breathless coverage and enjoyed seeing the advertising standouts during commercial breaks.

Integrated Marketing – It’s How to Be the Big Fish in a Sea of Providers

Why Your Senior Living Marketing Message Must Be Generational

Top Reasons Senior Living Communities Should Blog in 2018

Building Your Referral Source Relationships Will Boost Your Census

In the senior living space, referral sources are traditionally the second most frequent source of referrals after friends and family. Research data indicates that referred individuals are more likely to become residents and are typically more cost-efficient to cultivate than unreferred prospects.

Therefore, the identification and cultivation of referral sources should be a high priority for an any growth-focused senior living or senior care provider today.

Digital Marketing Has Totally Changed Strategy. Have You Updated Yours?

Digital (online) marketing is evolving and growing in importance every day. It has become a major force in business-to-consumer strategy and is now outpacing more traditional marketing approaches in performance and results.

Experts say that for those of us who operate in the senior living and senior care world, we have a simple choice – keep up with progress or fall behind.

Answering the Call – To Action, That Is!

You’ve just created the perfect ad or you’ve written a wonderfully informative blog. So, you’re done, right? All you have to do now is sit back and wait for the phone to start ringing or the emails to come pouring in.

Well, not quite. If you’re not adding a carefully crafted Call to Action (CTA) at the end of your marketing masterpiece – one that’s as compelling as your key messaging and useful content – you’re very likely hurting your response!

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