Target Market

Sharing the Stories Your Audience Wants to Hear

Public relations (PR) is sometimes seen as the “spin” creator for many companies. A lot of people see the practice of public relations as a way to put a certain spin on a story in order to use it to your benefit, even if it may not really be a positive story, or to take a negative story and put it in the best light possible. For that reason, lots of people also have misconceptions about PR as a practice, what it can do, how it should be used and how PR professionals do their jobs. It definitely gets a bad rap sometimes!

Yesterday's News: Keeping Up With Your Target Market and Competition

Some years ago, a popular television show called Early Edition shared the story of a man who got tomorrow’s newspaper, today. With it, he was able to save lives and make a positive difference in his community. Chances are, you know a few marketers, business professionals and entrepreneurs who wouldn’t mind being treated to an early edition once in awhile, and perhaps for less selfless desires. Staying one step ahead of the market – and the competition – is a constant struggle, no matter what business you find yourself in.

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